FACULTY OF HEALTH SCIENCES

Department of Health Management

GEAR 216 | Course Introduction and Application Information

Course Name

Visual Literacy

Code	Semester	Theory (hour/week)	Application/Lab (hour/week)	Local Credits	ECTS
GEAR 216	Fall/Spring	3	0	3	5

Prerequisites	None
Course Language	English
Course Type	Service Course
Course Level	First Cycle
Mode of Delivery	-
Teaching Methods and Techniques of the Course	Discussion Q&A Critical feedback Lecture / Presentation
Course Coordinator	-
Course Lecturer(s)	Öğr. Gör. Kue Hea Lee
Assistant(s)	-

Course Objectives	This course is designed to provide visual literacy skills for students who do not have formal visual art or graphic design training but recognize the important potential of visual decisions in their work in order to effectively find, interpret, evaluate, use, and create images and visual media.
Learning Outcomes	The students who succeeded in this course; define the basics of graphic design elements. analyze visual information. explain the creative design process. critique visual art and design elements and style. use the basics of graphic design principles for projects.
Course Description	This course provides students who are new to the principles of visual design with the practical knowledge, critical skills and confidence to effectively express their ideas visually. Throughout the semester, an overview of the tools and techniques to convey an idea, communicate a message, and influence an experience will be presented, discussed, and applied.

Course Category	Core Courses
	Major Area Courses
	Supportive Courses
	Media and Management Skills Courses
	Transferable Skill Courses

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week	Subjects	Related Preparation
1	Course introduction
2	What is Visual literacy? How we see	Anne Marie Seward Barry, Visual intelligence: perception, image, and manipulation in visual communication. Chapter 1
3	The Language of Images Visual elements of art 1	Anne Marie Seward Barry, Visual intelligence: perception, image, and manipulation in visual communication. Chapter 1,2
4	The Language of Images Visual elements of art 2	Anne Marie Seward Barry, Visual intelligence: perception, image, and manipulation in visual communication. Chapter 1,2
5	Sensual and perceptual of visual literacy 1	Anne Marie Seward Barry, Visual intelligence: perception, image, and manipulation in visual communication. Chapter 3
6	Sensual and perceptual of visual literacy 2	Anne Marie Seward Barry, Visual intelligence: perception, image, and manipulation in visual communication. Chapter 3
7	Advertising Images: Ads as Gestalts	Anne Marie Seward Barry, Visual intelligence: advertising Images: Ads as Gestalts Chapter 6, 7
8	Midterm
9	Principles of visual communication	Robin Landa, Advertising by design: creating visual communications with graphic impact. Chapter 7, 8
10	Typography	Robin Landa, Advertising by design: creating visual communications with graphic impact. Chapter 7, 8, 9
11	Composition and layout	Robin Landa, Advertising by design: creating visual communications with graphic impact. Chapter 7, 8, 9
12	Brand and Branding 1	Alina Wheeler, Designing brand identity: an essential guide for the entire branding, Chapter 1-2
13	Brand and Branding 2	Alina Wheeler, Designing brand identity: an essential guide for the entire branding, Chapter 3-4.
14	Visual literacy Wrapping up the semester
15	Review of the Semester
16	Final Exam

Course Notes/Textbooks

Alina Wheeler(2009), Designing brand identity: an essential guide for the entire branding. ISBN 978-0-470-40142-2.

Anne Marie Seward Barry (1997), Visual intelligence: perception, image, and manipulation in visual communication. ISBN 0-7914-3436-2

Robin Landa (2004), Advertising by design: creating visual communications with graphic impact ISBN 0-471-42897-3

Robin Landa (2010) Advertising by design: Generating and Designing Creative Ideas Across Media 2^nd edition ISBN 978-0-470-36268-6
Judith Wilde, Richard Wilde (1991) Visual literacy: a conceptual approach to graphic problem-solving. ISBN 0-8230-5620-1.

Suggested Readings/Materials

Andrew Faulkner (2018) Adobe Photoshop CC Classroom in a Book. ISBN-13 : 978-0135261781.

Bob Gill (2003). Graphic Design as a Second Language. Images Publishing Group. ISBN-13 : 978-1920744397.

Catharine Slade-Brooking (2016), Creating a Brand Identity. Laurence King. ISBN-13 : 978-1780675626

Ellen Lupton and Jennifer Cole Phillips, (2015). Graphic design. the new basics, Princeton. ISBN-13 : 978-1616893323

Ellen Lupton (2010), Thinking with type: A critical guide for designers, writers, editors and students. PRINCETON ARCHITECTURAL PRESS. ISBN-13 : 978-1568989693.

Erik Spiekermann (2002), Stop Stealing Sheep & Find Out How Type Works. Adobe PR. ISBN-13 : 978-0201703399

https://www.colormatters.com/

Gavin Ambrose, Paul Harris & Nigel Ball (2019), The Fundamentals of Graphic Design. Bloomsbury Visual Arts. ISBN-13 : 978-1474269971.

Olga Gutierrez de la roza, An Eye For Color. Collins. ISBN-13 : 978-0061210068.

Richard Poulin. Graphic design and architecture, a 20th century historya guide to type, image, symbol, and visual storytelling in the modern world. ISBN 1610586336 (electronic bk.)

Snezana Ristevska Jovanovska, BRAND AND BRANDING STRATEGIES ISSN(Print):1857-8152.

EVALUATION SYSTEM

Semester Activities	Number	Weigthing
Participation	1	15
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments	1	40
Presentation / Jury
Project
Seminar / Workshop
Oral Exams
Midterm	1	15
Final Exam	1	30
Total

Weighting of Semester Activities on the Final Grade	3	70
Weighting of End-of-Semester Activities on the Final Grade	1	30
Total

ECTS / WORKLOAD TABLE

Semester Activities	Number	Duration (Hours)	Workload
Theoretical Course Hours (Including exam week: 16 x total hours)	16	3	48
Laboratory / Application Hours (Including exam week: '.16.' x total hours)	16		0
Study Hours Out of Class	14	2	28
Field Work			0
Quizzes / Studio Critiques			0
Portfolio			0
Homework / Assignments	1	24	24
Presentation / Jury			0
Project			0
Seminar / Workshop			0
Oral Exam			0
Midterms	1	15	15
Final Exam	1	35	35
		Total	150

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

Program Competencies/Outcomes

* Contribution Level

To be able to acquire and use theoretical and practical knowledge in the field of health management.

To be able to create and use new information by integrating information in the field of health management with information from different disciplines

To be able to solve the problems that require expertise by using scientific research methods.

To be able to solve a problem in the field of health management by using appropriate problem solving techniques.

To be able to transfer the current developments in the field of health management with the data and to transfer them systematically to the groups in and out of the field in written, oral and visual form.

To be able to critically examine the norms governing corporate culture and organizational communication, to develop them and to take action to change them when necessary.

To be able to develop implementation plans in health management field and to evaluate the results within the framework of health services management quality processes.

To be able to act by considering social, scientific, cultural and ethical values in the stages of data collection, interpretation and announcement while managing health institutions.

To be able to take responsibility as an individual and a team member in the problems encountered in the related field applications while managing health institutions.

To be able to plan and manage the activities of the employees whose under their responsibility while managing health institutions.

To be able to relate the knowledge accumulated throughout the human history to their field of expertise.

To be able to collect data in the areas of “Health Management” and communicate with colleagues in a foreign language.

To be able to speak a second foreign at a medium level of fluency efficiently.

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

NEWS |ALL NEWS

HEALTH MANAGEMENT STUDENTS SUCCESSFULLY COMPLETED THE SEMESTER

Senior students of the Department of Health Management experienced their work environment at Medifema Hospital three days a week, within the scope

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PRIVATE KENT HOSPITAL VISIT

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FIELD TRIP WITH HEALTH MANAGEMENT STUDENTS

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HEALTH MANAGEMENT STUDENTS IN PRIVATE MEDIFEMA HOSPITAL

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