FACULTY OF HEALTH SCIENCES

Department of Health Management

GEIN 304 | Course Introduction and Application Information

Course Name

Applied Entrepreneurship and Innovation

Code	Semester	Theory (hour/week)	Application/Lab (hour/week)	Local Credits	ECTS
GEIN 304	Fall/Spring	4	0	4	6

Prerequisites	None
Course Language	English
Course Type	Service Course
Course Level	First Cycle
Mode of Delivery	-
Teaching Methods and Techniques of the Course	Group Work
Course Coordinator	Öğr. Gör. Taylan Özgür DEMİRKAYA
Course Lecturer(s)	Öğr. Gör. Melisa İTMEÇ Öğr. Gör. Taylan Özgür DEMİRKAYA
Assistant(s)	Araş. Gör. Damlasu UYUĞ ŞENGÜN

Course Objectives	Entrepreneurship and innovation are the are the highest value-added elements in the new economy. This class aims to teach students interested in entepreneurship about creating awareness as applied to their career. ALL STUDENTS from ALL DEPARTMENTS would be able to select this course.
Learning Outcomes	The students who succeeded in this course; will be able to count the foundational principles of entrepreneurship. will be able to distinguish when a business idea is valuable and innovativew will be able to construct a business plan and model. will be able to apply methods of market research to the business idea. will be able to carry out financial planning with the business idea. will be able to consider goods/services manufacturing with relation to the business idea. will be able to present the business idea in an effective manner.
Course Description	Providing theoretical information on entepreneurship and formulating a business plan, analyzing successful business models, preparing and presenting business models.

Course Category	Core Courses
	Major Area Courses
	Supportive Courses
	Media and Management Skills Courses
	Transferable Skill Courses

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week	Subjects	Related Preparation
1	Principle foundations of Entrepreneurs, Entrepreneurship, foundations of entrepreneurial thought, testing of entrepreneurial identity	Richard, Doug. (2013) How to Start A Creative Business: the jargon-free guide for creative entrepreneurs. Newton Abbot: David & Charles
2	Entrepreneurial process, developing business ideas, and creativity Techniques for solving creative problems, innovation	http://en.m.wikipedia.org/wiki/Lean_startup
3	Business plan concepts and business plan elements (market research) Researching the market with primary and secondary sources, identifying clients and their current and future needs	http://www.slideshare.net/mobile/redrocketvc/market-research-for-startups-13977653?qid=84822e7d-9803-4dd8-8366-957089d59fad&v=qf1&b=&from_search=6
4	Business plan concepts and business plan elements (market research) Analysis of mixed marketing along the lines of the marketing plan (good, price, distribution)	http://en.m.wikipedia.org/wiki/Marketing
5	Business plan concepts and business plan elements (manufacturing, production/service plan) planning production	Workshop - Research
6	Business plan concepts and business plan elements (management plan) Considering management plan and its adaptation to the business plan Human resources management	Workshop - Research
7	Business plan concepts and business plan elements (financial plan) Finding financial sources, planning the investment, preparing the financial portrait, and principles of financial management, Accounting (budget and cash flow)	Workshop - Research
8	Market Research and workshop project according to the market plan	Workshop - Research
9	Manufacturing (production, service) plan workshop project	Workshop - Research
10	Workshop project for the management plan	Workshop - Research
11	Workshop project for the financial plan	Workshop - Research
12	Business plan concepts and a holistic view, for example business applications, sustainability, change management, and growth Information management	Workshop - Research
13	Preparing a Business Plan, Working on it, and Presenting
14	Preparing a Business Plan, Working on it, and Presenting
15	Preparing a Business Plan, Working on it, and Presenting
16	Jury Presentations and Final Evaluations

Course Notes/Textbooks

Richard, Doug. (2013) How to Start A Creative Business: the jargon-free guide for creative entrepreneurs. Newton Abbot: David & Charles

ISBN: 978-1-4463-0273-6

The Lean Startup - How Today's Entrepreneurs use Continious Innovation To Create Radically Sucessful Businesses' Eric Ries, Crown Business 2011 Web site: http://www.slideshare.net/mobile/PaulShawSmith/business-planning-for-startups

Suggested Readings/Materials

http://en.m.wikipedia.org/wiki/Lean_startup

http://en.m.wikipedia.org/wiki/Marketing

http://www.slideshare.net/mobile/redrocketvc/market-research-for-startups-13977653?qid=84822e7d-9803-4dd8-8366-957089d59fad&v=qf1&b=&from_search=6

EVALUATION SYSTEM

Semester Activities	Number	Weigthing
Participation	1	10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments	1	30
Presentation / Jury	1	40
Project
Seminar / Workshop
Oral Exams	1	20
Midterm
Final Exam
Total

Weighting of Semester Activities on the Final Grade	4	100
Weighting of End-of-Semester Activities on the Final Grade
Total

ECTS / WORKLOAD TABLE

Semester Activities	Number	Duration (Hours)	Workload
Theoretical Course Hours (Including exam week: 16 x total hours)	16	2	32
Laboratory / Application Hours (Including exam week: '.16.' x total hours)	16	2	32
Study Hours Out of Class			0
Field Work			0
Quizzes / Studio Critiques			0
Portfolio			0
Homework / Assignments	1	70	70
Presentation / Jury	1	15	15
Project			0
Seminar / Workshop			0
Oral Exam	1	20	20
Midterms			0
Final Exam			0
		Total	169

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

Program Competencies/Outcomes

* Contribution Level

To be able to acquire and use theoretical and practical knowledge in the field of health management.

To be able to create and use new information by integrating information in the field of health management with information from different disciplines

To be able to solve the problems that require expertise by using scientific research methods.

To be able to solve a problem in the field of health management by using appropriate problem solving techniques.

To be able to transfer the current developments in the field of health management with the data and to transfer them systematically to the groups in and out of the field in written, oral and visual form.

To be able to critically examine the norms governing corporate culture and organizational communication, to develop them and to take action to change them when necessary.

To be able to develop implementation plans in health management field and to evaluate the results within the framework of health services management quality processes.

To be able to act by considering social, scientific, cultural and ethical values in the stages of data collection, interpretation and announcement while managing health institutions.

To be able to take responsibility as an individual and a team member in the problems encountered in the related field applications while managing health institutions.

To be able to plan and manage the activities of the employees whose under their responsibility while managing health institutions.

To be able to relate the knowledge accumulated throughout the human history to their field of expertise.

To be able to collect data in the areas of “Health Management” and communicate with colleagues in a foreign language.

To be able to speak a second foreign at a medium level of fluency efficiently.

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

NEWS |ALL NEWS

HEALTH MANAGEMENT STUDENTS SUCCESSFULLY COMPLETED THE SEMESTER

Senior students of the Department of Health Management experienced their work environment at Medifema Hospital three days a week, within the scope

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PRIVATE KENT HOSPITAL VISIT

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FIELD TRIP WITH HEALTH MANAGEMENT STUDENTS

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HEALTH MANAGEMENT STUDENTS IN PRIVATE MEDIFEMA HOSPITAL

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