FACULTY OF HEALTH SCIENCES
Department of Health Management
HIM 202 | Course Introduction and Application Information
Course Name |
Marketing Management in Healtcare Institutions
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
HIM 202
|
Spring
|
3
|
0
|
3
|
6
|
Prerequisites |
None
|
|||||
Course Language |
English
|
|||||
Course Type |
Required
|
|||||
Course Level |
First Cycle
|
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Mode of Delivery | Online | |||||
Teaching Methods and Techniques of the Course | DiscussionCase StudyQ&ALecture / Presentation | |||||
Course Coordinator | ||||||
Course Lecturer(s) | ||||||
Assistant(s) |
Course Objectives | This introduction to marketing course aims to inform students about the basic principles of marketing by introducing the key concepts of marketing, consumer behavior, target market selection, positioning and marketing mix strategies. |
Learning Outcomes |
The students who succeeded in this course;
|
Course Description | This course consists of detailed investigations of the topics of the basic concepts of marketing, marketing environment, consumer behavior, segmentation, targeting, positioning, product development, pricing, place and promotion strategies. P.S. All academic work undertaken at Izmir University of Economics is subject to the “Universities’ Academic Honesty Codes and Regulations”. For details, please see: http://isl.ieu.edu.tr/en/akademik-durustluk |
|
Core Courses | |
Major Area Courses |
X
|
|
Supportive Courses | ||
Media and Management Skills Courses | ||
Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
Week | Subjects | Related Preparation |
1 | Core Concepts of Marketing | Course Book - Chapter 1 |
2 | Core Concepts of Marketing (contd.) | Course Book - Chapter 1,2 |
3 | Marketing Environment | |
4 | Consumer Behavior | Course Book - Chapter 5 |
5 | Consumer Behavior (contd.) | Course Book - Chapter 5 |
6 | Midterm Exam | |
7 | Segmentation, Targeting, Positioning | Course Book - Chapter 7 |
8 | Segmentation, Targeting, Positioning (contd.) | Course Book - Chapter 7 |
9 | Quiz | The course notes and references provided by the instructor |
10 | Marketing Mix: Product Strategies | The course notes and references provided by the instructor |
11 | Marketing Mix: Pricing Strategies | The course notes and references provided by the instructor |
12 | Marketing Mix: Promotion Strategies | The course notes and references provided by the instructor |
13 | Marketing Mix: Promotion Strategies (contd.) | The course notes and references provided by the instructor |
14 | Marketing Mix: Distribution Strategies | |
15 | Review of the Semester | |
16 | Review of the Semester |
Course Notes/Textbooks | Philip Kotler, Gary Armstrong (2017), Principles of Marketing, 17th ed., Pearson Education,, ISBN-10: 1292220287, ISBN-13: 978-1292220284 |
Suggested Readings/Materials |
EVALUATION SYSTEM
Semester Activities | Number | Weigthing |
Participation | ||
Laboratory / Application | ||
Field Work | ||
Quizzes / Studio Critiques |
1
|
20
|
Portfolio | ||
Homework / Assignments | ||
Presentation / Jury | ||
Project | ||
Seminar / Workshop | ||
Oral Exams | ||
Midterm |
1
|
40
|
Final Exam |
1
|
40
|
Total |
Weighting of Semester Activities on the Final Grade |
2
|
60
|
Weighting of End-of-Semester Activities on the Final Grade |
1
|
40
|
Total |
ECTS / WORKLOAD TABLE
Semester Activities | Number | Duration (Hours) | Workload |
---|---|---|---|
Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
Study Hours Out of Class |
16
|
3
|
48
|
Field Work |
0
|
||
Quizzes / Studio Critiques |
1
|
17
|
17
|
Portfolio |
0
|
||
Homework / Assignments |
0
|
||
Presentation / Jury |
0
|
||
Project |
0
|
||
Seminar / Workshop |
0
|
||
Oral Exam |
0
|
||
Midterms |
1
|
25
|
25
|
Final Exam |
1
|
30
|
30
|
Total |
168
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
#
|
Program Competencies/Outcomes |
* Contribution Level
|
|||||
1
|
2
|
3
|
4
|
5
|
|||
1 | To be able to acquire and use theoretical and practical knowledge in the field of health management. |
X | |||||
2 | To be able to create and use new information by integrating information in the field of health management with information from different disciplines |
X | |||||
3 |
|
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4 |
|
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5 |
|
X | |||||
6 |
|
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7 |
|
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8 |
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9 |
|
X | |||||
10 |
|
||||||
11 |
|
||||||
12 |
|
||||||
13 |
|
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
NEWS |ALL NEWS
HEALTH MANAGEMENT STUDENTS SUCCESSFULLY COMPLETED THE SEMESTER
Senior students of the Department of Health Management experienced their work environment at Medifema Hospital three days a week, within the scope