FACULTY OF HEALTH SCIENCES

Department of Health Management

HIM 202 | Course Introduction and Application Information

Course Name
Marketing Management in Healtcare Institutions
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
HIM 202
Spring
3
0
3
6

Prerequisites
None
Course Language
English
Course Type
Required
Course Level
First Cycle
Mode of Delivery Online
Teaching Methods and Techniques of the Course Discussion
Case Study
Q&A
Lecture / Presentation
Course Coordinator
Course Lecturer(s)
Assistant(s)
Course Objectives This introduction to marketing course aims to inform students about the basic principles of marketing by introducing the key concepts of marketing, consumer behavior, target market selection, positioning and marketing mix strategies.
Learning Outcomes The students who succeeded in this course;
  • Explain core concepts of marketing.
  • Explain macro and micro environment of marketing.
  • Question core underlying reasons behind the behaviors of consumers.
  • Relate strategies of market segmentation, target marketing and positioning.
  • Evaluate marketing mix strategies and applications.
Course Description This course consists of detailed investigations of the topics of the basic concepts of marketing, marketing environment, consumer behavior, segmentation, targeting, positioning, product development, pricing, place and promotion strategies. P.S. All academic work undertaken at Izmir University of Economics is subject to the “Universities’ Academic Honesty Codes and Regulations”. For details, please see: http://isl.ieu.edu.tr/en/akademik-durustluk

 



Course Category

Core Courses
Major Area Courses
X
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Core Concepts of Marketing Course Book - Chapter 1
2 Core Concepts of Marketing (contd.) Course Book - Chapter 1,2
3 Marketing Environment
4 Consumer Behavior Course Book - Chapter 5
5 Consumer Behavior (contd.) Course Book - Chapter 5
6 Midterm Exam
7 Segmentation, Targeting, Positioning Course Book - Chapter 7
8 Segmentation, Targeting, Positioning (contd.) Course Book - Chapter 7
9 Quiz The course notes and references provided by the instructor
10 Marketing Mix: Product Strategies The course notes and references provided by the instructor
11 Marketing Mix: Pricing Strategies The course notes and references provided by the instructor
12 Marketing Mix: Promotion Strategies The course notes and references provided by the instructor
13 Marketing Mix: Promotion Strategies (contd.) The course notes and references provided by the instructor
14 Marketing Mix: Distribution Strategies
15 Review of the Semester
16 Review of the Semester

 

Course Notes/Textbooks

Philip Kotler, Gary Armstrong (2017), Principles of Marketing, 17th ed., Pearson Education,, ISBN-10: 1292220287, ISBN-13: 978-1292220284

Suggested Readings/Materials

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
Laboratory / Application
Field Work
Quizzes / Studio Critiques
1
20
Portfolio
Homework / Assignments
Presentation / Jury
Project
Seminar / Workshop
Oral Exams
Midterm
1
40
Final Exam
1
40
Total

Weighting of Semester Activities on the Final Grade
2
60
Weighting of End-of-Semester Activities on the Final Grade
1
40
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: '.16.' x total hours)
16
0
Study Hours Out of Class
16
3
48
Field Work
0
Quizzes / Studio Critiques
1
17
17
Portfolio
0
Homework / Assignments
0
Presentation / Jury
0
Project
0
Seminar / Workshop
0
Oral Exam
0
Midterms
1
25
25
Final Exam
1
30
30
    Total
168

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to acquire and use theoretical and practical knowledge in the field of health management.

X
2

To be able to create and use new information by integrating information in the field of health management with information from different disciplines

X
3

To be able to solve the problems that require expertise by using scientific research methods.

4

To be able to solve a problem in the field of health management by using appropriate problem solving techniques.

5

To be able to transfer the current developments in the field of health management with the data and to transfer them systematically to the groups in and out of the field in written, oral and visual form.

X
6

To be able to critically examine the norms governing corporate culture and organizational communication, to develop them and to take action to change them when necessary.

7

To be able to develop implementation plans in health management field and to evaluate the results within the framework of health services management quality processes.

8

To be able to act by considering social, scientific, cultural and ethical values in the stages of data collection, interpretation and announcement while managing health institutions.

9

To be able to take responsibility as an individual and a team member in the problems encountered in the related field applications while managing health institutions.

X
10

To be able to plan and manage the activities of the employees whose under their responsibility while managing health institutions.

11

To be able to relate the knowledge accumulated throughout the human history to their field of expertise.

12

To be able to collect data in the areas of “Health Management” and communicate with colleagues in a foreign language.

13

To be able to speak a second foreign at a medium level of fluency efficiently.

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 


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