FACULTY OF HEALTH SCIENCES

Department of Health Management

HIM 305 | Course Introduction and Application Information

Course Name

Public Relations in Healthcare Instituitons

Code	Semester	Theory (hour/week)	Application/Lab (hour/week)	Local Credits	ECTS
HIM 305	Fall	3	0	3	5

Prerequisites	None
Course Language	English
Course Type	Required
Course Level	-
Mode of Delivery	-
Teaching Methods and Techniques of the Course	-
Course Coordinator	Dr. Öğr. Üyesi Zeynep AKSOY
Course Lecturer(s)	Dr. Öğr. Üyesi Zeynep AKSOY
Assistant(s)	-

Course Objectives	A few sentences explaining why this course is part of the curriculum.
Learning Outcomes	The students who succeeded in this course; Learning outcomes identify what the learner will know and/or be able to do by the end of the course. Minimum 5 maximum 8 outcomes should be listed. One verb for each outcome should be used. The same verb should not be used more than twice. Abstract/unmeasurable verbs such as “know, comprehend, learn, be familiar with, be exposed to, become aware of” should be avoided. Learning outcomes should be observable and measurable. Verbs such as “describe, compare/contrast, discuss, classify” should be used.
Course Description	Course description should include a brief description of course focus and aims.

Course Category	Core Courses	X
	Major Area Courses
	Supportive Courses
	Media and Management Skills Courses
	Transferable Skill Courses

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week	Subjects	Related Preparation
1	Introduction to the Course
2	What is Public Relations? Definitions and Theory	A. Theaker, The Public Relations Handbook 3rd edition, (New York: Routledge, 2008): 3-31.
3	Historical Background of Public Relations	F. P. Seitel, The Practice of Public Relations 9th edition, (New Jersey: Pearson, 2004): 25-51.
4	Public Relations and Politics	A. Theaker, The Public Relations Handbook 3rd edition, (New York: Routledge, 2008): 32-47.
5	Public Opinion and Communication with Stakeholders	F. P. Seitel, The Practice of Public Relations9th edition, (New Jersey: Pearson, 2004): 104130.
6	Public Relations Campaign Process - I	A. Gregory, Planning and Managing Public Relations Campaigns, 2nd edition, (London: Kogan Page, 2005)
7	Public Relations Campaign Process - II	A. Gregory, Planning and Managing Public Relations Campaigns, 2nd edition, (London: Kogan Page, 2005)
8	Student presentations: Case studies
9	Student presentations: Case studies
10	Media Relations	A. Theaker, The Public Relations Handbook 3rd edition, (New York: Routledge, 2008): 143-161.
11	Ethics in Public Relations	R. Tench and L. Yeomans, Exploring Public Relations, (Essex: Pearson, 2006): 310332. A. Theaker, The Public Relations Handbook 3rd edition, (New York: Routledge, 2008): 131-144.
12	Student presentations
13	Student presentations
14	Student presentations
15	Review of the Semester
16	Review of the Semester

Course Notes/Textbooks

Gregory, Planning and Managing PR Campaigns: A Strategic Approach, 4th edition, Kogan page, 2015.

Fraser P. Seitel (2013). The Practice of Public Relations. 12th Edition, New Jersey: Pearson Prentice Hall

Theaker, A (2008). The Public Relations Handbook. 3rd edition, New York: Routledge.

Suggested Readings/Materials

Gregory, A. (2005). Planning and Managing Public Relations Campaigns. 2nd edition, London: Kogan Page.

Tench, R. and Yeomans, L. (2006). Exploring Public Relations Essex: Pearson.

EVALUATION SYSTEM

Semester Activities	Number	Weigthing
Participation	1	10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
Presentation / Jury	1	20
Project	1	20
Seminar / Workshop
Oral Exams
Midterm	1	20
Final Exam	1	30
Total

Weighting of Semester Activities on the Final Grade	4	70
Weighting of End-of-Semester Activities on the Final Grade	1	30
Total

ECTS / WORKLOAD TABLE

Semester Activities	Number	Duration (Hours)	Workload
Theoretical Course Hours (Including exam week: 16 x total hours)	16	3	48
Laboratory / Application Hours (Including exam week: '.16.' x total hours)	16		0
Study Hours Out of Class	14	1	14
Field Work			0
Quizzes / Studio Critiques			0
Portfolio			0
Homework / Assignments			0
Presentation / Jury	1	15	15
Project	1	15	15
Seminar / Workshop			0
Oral Exam			0
Midterms	1	22	22
Final Exam	1	36	36
		Total	150

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

Program Competencies/Outcomes

* Contribution Level

To be able to acquire and use theoretical and practical knowledge in the field of health management.

To be able to create and use new information by integrating information in the field of health management with information from different disciplines

To be able to solve the problems that require expertise by using scientific research methods.

To be able to solve a problem in the field of health management by using appropriate problem solving techniques.

To be able to transfer the current developments in the field of health management with the data and to transfer them systematically to the groups in and out of the field in written, oral and visual form.

To be able to critically examine the norms governing corporate culture and organizational communication, to develop them and to take action to change them when necessary.

To be able to develop implementation plans in health management field and to evaluate the results within the framework of health services management quality processes.

To be able to act by considering social, scientific, cultural and ethical values in the stages of data collection, interpretation and announcement while managing health institutions.

To be able to take responsibility as an individual and a team member in the problems encountered in the related field applications while managing health institutions.

To be able to plan and manage the activities of the employees whose under their responsibility while managing health institutions.

To be able to relate the knowledge accumulated throughout the human history to their field of expertise.

To be able to collect data in the areas of “Health Management” and communicate with colleagues in a foreign language.

To be able to speak a second foreign at a medium level of fluency efficiently.

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

NEWS |ALL NEWS

HEALTH MANAGEMENT STUDENTS SUCCESSFULLY COMPLETED THE SEMESTER

Senior students of the Department of Health Management experienced their work environment at Medifema Hospital three days a week, within the scope

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PRIVATE KENT HOSPITAL VISIT

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FIELD TRIP WITH HEALTH MANAGEMENT STUDENTS

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HEALTH MANAGEMENT STUDENTS IN PRIVATE MEDIFEMA HOSPITAL

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